About
The project was conceived as an independent resource for broadcast, print and online media, with a particular interest in high-audience mainstream formats such as entertainment, comedy, drama, soaps, features and factual programming.
Its aim was not to promote a single position on climate change, but to help writers, producers and editors find human stories, unexpected angles and useful expertise that could make the subject part of everyday culture.
Goals
The central goal was to connect climate knowledge with the people who create popular media. The network brought together researchers, producers, scientists, campaigners, business voices, artists and writers so that ideas could move from specialist conversations into formats that broad audiences actually watch, hear and share.
Rather than treating climate change only as a scientific or political topic, the project looked for ways to make it relevant to characters, relationships, workplaces, families and communities. That meant considering not only factual programmes and journalism, but also comedy, drama, entertainment and other forms of popular storytelling.
Activities
The network worked like a small development department: gathering material, filtering stories, connecting experts with creatives and turning early observations into programme ideas. It also encouraged workshops, writers' rooms and collaborations around comedy, drama and factual content.
Some concepts were deliberately small and practical — a promising character, a striking social tension or an unusual real-world situation. Others were broader programme ideas that could be developed further with writers, producers and commissioning teams.
Why climate stories matter
Climate change affects energy, food, travel, housing, work, health, cities and family life, but public discussion often appears in specialist language. Popular media can translate those changes into stories that feel immediate and recognisable.
The network's approach was to look beyond traditional environmental coverage and ask a different question: what happens when climate change becomes part of ordinary cultural life? A sitcom about bureaucracy, a drama about a divided community or a documentary about changing risks can sometimes reach people who would never seek out a conventional climate report.
Media, culture and public engagement
Television, radio, film, literature and digital media shape how people understand complicated issues. For that reason, the project treated creative professionals as an important bridge between specialist knowledge and public conversation.
Good climate communication does not have to be a lecture. It can begin with humour, conflict, curiosity or a memorable character. By bringing together researchers and creatives, the network aimed to help accurate information travel through formats that audiences already enjoy.
What this archive contains
This restored archive preserves the main parts of the original project: background information, an advisory board, participation notes, programme concepts, a workshop archive and a curated links section.
Creative ideas
Explore television, radio, drama, comedy and factual concepts developed around climate change.
Workshop archive
Read about the project's comedy and drama workshop concept for writers and producers.
Advisory board
See the scientists, journalists, communicators and media professionals connected with the project.
Resources and links
Browse organisations and projects connecting climate change with arts, culture and storytelling.
People & support
The work was supported by an advisory group drawn from climate science, journalism, communications, television and creative industries. The project also relied on contributions and collaboration from people working across media and climate-related fields.
The archive reflects a period when many organisations were experimenting with new forms of climate communication. Its emphasis on creative collaboration remains useful as a record of how media practitioners tried to broaden the public conversation beyond news coverage alone.